What’s In A Name?

A fulcrum is a pivot point that supplies capability for action. When you move the fulcrum point, everything on either end of the lever must be reorganized and re-balanced. For example, when the fulcrum is at the center of the lever, the weight on either end of the lever must be equal in order to find balance. If you move the fulcrum toward one end, it takes less weight on the opposite end to even things out. Essentially, it allows you to achieve more with less.

Putting that in a business or investment context, the weight that needs to be balanced on either side of the lever could represent risk vs return…or revenue, efficiency, inventory, costs, manpower, increased sales, financing, etc. The key for each of these business drivers is to adjust your fulcrum to the appropriate position to achieve optimum balance. Our objective is to help you find your Fulcrum.